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The Client

A national independent professional association with focus on professional risk management controls, guidance and governance, providing support, education and networking opportunities for senior executives (white collar).

The Situation

The hard reality: The Institute realised they were not going to meet agreed membership renewal and revenue targets. Membership lapses were on the rise, members were hard to contact and in-house resources were stretched. Membership renewal invoices were not left unpaid deliberately, they just ‘fell through the cracks’. Swift action was required. In-house resources using out-of-date and ineffective contact methods were not achieving the desired result: renewals.

The Challenge

The Institute’s members are senior executives – time-poor, hard to track down, and under pressure.

Based on a referral from anther Optimum Contact client, the Institute reached out to us to help close the gap.

With a solid target for membership renewal, we stepped in to get in touch with lapsed members, discuss the benefits of membership, clean up contact details, and secure a renewal over the phone.

The ROI