We know that associations are very busy and as much as you would like to; time and stretched resources may not make it possible to be able to have conversations with each of their members about how they are going and what they might need.
Optimum Contact has the expertise, technology, and professional conversationalists in place to make lots of calls to valuable members in a short amount of time on your behalf, without compromising the quality or authenticity of the conversation. Data driven tools are great for somethings, but a conversation can cut through the white noise and generate warm conversation with your members while gathering insights and information that will help you to tailor your services. Your members feel ‘heard’ and this will ultimately lead to a greater sense of community and connectedness within your organisation.
We can be your association’s human voice
When your people are stretched, Optimum Contact help by holding timely conversations with your members. Our highly trained and friendly team are able to emulate your organisational voice and have engaging conversations with your members to foster a sense of community.
“The beauty of bringing Optimum Contact in for these conversations is that we have worked with a lot of different associations, and we have seen a lot of different ideas and strategies that could be applied to a call campaign. We have the ability to really get a feel for each organisation and its members and adjust our communication style to fit with different voices.”
Colin Perry, Optimum Contact
We speak to all different types of associations, using a tailored conversation style or strategy for each organisation. It’s actually quite a unique conversation for each person, particularly when talking to different industry sectors. For any of our call campaigns, having someone who has a personalised script and can call members and be a human voice to talk directly with, really makes a positive change in fostering a sense of connection and community.
We can gather feedback and insights from members
Optimum Contact can gather feedback and insights from our conversations with your members to help you inform future strategies and improve your association. These conversations are so important because members will feel heard and more included within your community. Our team can bring active listening, nice open questions, and a real person on the end of the phone giving your members an opportunity to share what they think about their membership.
“From these conversations, we are also able to draw additional and up-to-date contact details from members and give associations the opportunity to continue the conversation after we finish our call campaign.”
Helen Scahill, Optimum Contact
Our team knows how to mine as much gold as possible from their conversations and feed this information back to the association to help them make changes and focus on what their community really needs. We hear so many interesting stories that have helped the organisation understand more about their members and improve their connections.
We can communicate the value of your membership
Optimum Contact helps to really quickly create more value for your members by communicating the benefits of their membership with your association. You could be offering amazing things for your members, but if your members don’t know about them, their perception could be different and they might not see value in paying for membership with your association.
“It’s not just about doing what you do well, it’s about how you communicate with people and engage members so that they understand what you’re doing, often on their behalf, as well as the kind of opportunities you’ve got for them.”
Colin Perry, Optimum Contact
Bridging this gap between what is out there for your members and what they think they have is important, and this starts with clear and engaging communication of membership benefits. Our overall goal is engaging and connecting with your members so that your members see value in continuing their membership.
The team at Optimum Contact have the skills to seamlessly integrate with your organisational voice and have authentic phone conversations with all of your members so that they feel empowered and emotionally connected to your association, creating a stronger community.
Contact Us
For more information on how Optimum Contact can help you foster a sense of community within your association, give us a call on 1300 017 293 today.
