Time to make the call!
Retaining a membership base is a real challenge for associations, and it’s a problem that is not going away. Conservative sources estimate that it costs up to ten times more to acquire a new member than it does to keep an existing one.
According to association membership expert Belinda Moore from Strategic Membership Solutions:
“A number of powerful generational, cultural, and economic forces are colliding to create a perfect storm that will make the next 5-20 years some of the toughest ever faced by associations. Associations who don’t adapt face a slow decline into obscurity as they are replaced by newer, more innovative, less bureaucratically challenged, less change resistant competitors.”
When it comes to renewing memberships, following up lapsed memberships, promoting an upcoming event, updating database records, or conducting member pulse-surveys sending email or direct mail is a low-cost way to communicate with your members but with busy lives and competing schedules what can you do to cut through the noise?
Does your association have some members that are ‘missing in action’?
The first few weeks of a new financial year is the perfect time to make the call to lapsed members – while ‘tax time’ is top of mind, we can remind them about the tax deductions they are missing out on! Or if the employer is paying for the memberships, with new financial year budgets now available, employee membership renewals are an ideal way to highlight employee benefits.
Contact us today to get the ball rolling!
