Case Studies

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Effective communication assists in many areas of membership

Case Study 1

A successful post-COVID renewal campaign for SPASA

spasa call campaign

Case Study 2

Lack of effective communication = lapsed members

Reconnecting with members reverses membership decline

Case Study 3

Reconnection with members reverses sharp membership decline

Time poor members miss renewals

Case Study 4

White collar executives: busy, time-poor = invoices falling through the cracks

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