How welcoming are your new-member welcomes?
For any association, the on-boarding process is critical to how welcome a new member feels, and how meaningfully they engage with you. So how do you maximise this opportunity? If you’ve been [...]
Sending renewal emails soon? Here are three tips to improve conversion.
For many associations, the onset of the festive season can also mean that it’s renewal season. You’re probably busy planning how to tackle those all-important emails to your members asking them [...]
Using data to shape a positive member journey.
Check out our September Newsletter
Let’s talk: picking up the phone to build relationships
Colin Perry from Optimum Contact featured in the November Association Report to discuss when and where to integrate outbound calls into your marketing strategy. Read the full report here Last [...]
How to combat lapsed members
Optimum Contact wrote a guest article recently for Art of Mentoring, see full version here How do members generally react when contacted by phone about a lapsed membership on behalf of an [...]
Member for Life? How to stay connected
Don’t waste your chance to create a member for life – offer benefits that will give the people who join your association what they need. Colin Perry from Optimum Contact has put together this [...]
What your Members really want
It may seem old school, but telemarketing can play a vital role in an association’s member engagement strategy. Angela from Optimum Contact wrote the following article for Association [...]
Are your members ‘Missing in Action’?
Time to make the call! Retaining a membership base is a real challenge for associations, and it’s a problem that is not going away. Conservative sources estimate that it costs up to ten times [...]
A Point of Difference
How one clever association created massive value for their members With digital disruption on our doorstep, every business is under threat, but when budgets tighten the first expense to go is [...]
