Database Management
According to Census data, more than 40% of Australians move house at least once every five years.
Combined with regular updates to internet and phone providers, changes to names through marriage or divorce, and new financial institution details, organisations have a tough time keeping membership databases up to date!
Out-of-date member contact details can lead to member disengagement, decreased efficiency of communication, and renewal lapses. This is where our database management service comes in. We make your data ‘smarter’.
Our database management service includes:
- Washing / cleansing member data, including removal / merging or duplicated records.
- Removal of member data that is no longer required (for example lapsed or retired members who have indicated they are not intending to renew).
- Social media and website review of lapsed members claiming membership when unfinancial.
- Confirmation and updating of member details through outbound membership engagement campaigns or inbound telephone
Benefits:
- Member contact details are up-to-date.
- Duplicate records are merged.
- Members feel valued because their contact details are correct and they are receiving relevant communications from your organisation.
- Reduction in wastage from communications not reaching members because of out-of-date contact details.
- Privacy Act and other relevant legislative requirements (Spam Act, Do Not Call Register) are fully met.
Related Services
Ready to make your members feel truly valued?
Find out about our services and get in touch with us today!
