Membership Engagement
Members of organisations typically find value in
their membership in the form of:
- Financial – for example – included insurance, industry publications, discounts.
- Representation – taking comfort in the knowledge that their association understands their perspective, and is lobbying government, employers, and stakeholders to ensure a collective positive outcome.
- Professional development – in the form of events, articles, social media, and learning opportunities (can also help secure professional development hours)
- Networking – meeting and connecting with like-minded professionals
- Certification – industry recognition as an expert in the field.
Challenge
The cost of acquiring a new member is ten times higher than the cost of retaining an existing member.
Solution!
We know that one of the main reasons allow their membership to lapse is that they do not see value in their membership. This is where our membership engagement services come in.
Our member engagement outbound call campaigns can help your organisation demonstrate value to your members in a variety of ways:
- Promote included benefits (free events, insurance, discounts, new services or products).
- Reinforce representation efforts and gain insights about current hot topics (may also include surveying members)
- Encourage attendance and sales at events, conferences, and networking opportunities.
- Offer long-standing members professional certification.
Benefits:
- Your members feel valued and excited about their membership – and not just ‘a number’.
- Attendance rates at events are increased.
- Intelligence collected from members in real time to inform association membership strategy.
- New members are attracted and acquired through referrals from actively engaged members.
Related Services
Ready to make your members feel truly valued?
Find out about our services and get in touch with us today!
