The Optimum Group is formed by two sister businesses: Optimum Recoveries and Optimum Contact. Here at the Optimum Group, we are first and foremost people-focused, with a large number of our staff trained to handle the sensitive nature of both businesses’ clientele.
What is the difference between Optimum Recoveries and Optimum Contact?
The major point of difference between Optimum Recoveries and Optimum Contact are the services offered; Optimum Contact offers call centre services to member-based organisations and helps them engage with their members through a friendly human touchpoint. Optimum Recoveries, on the other hand, specialises in holistic credit management solutions through their debt prevention, management, and recovery services.
Our highly skilled team members are fully trained to provide these diverse services, understanding the importance of friendly and approachable conversations with all members of associations when it comes to member engagement and membership renewals, in addition to the careful consideration needed to fully understand the individual circumstances of a customer with an account in arrears. In fact, Optimum Contact began after Optimum Recoveries was approached to handle the collection of yearly memberships for association and member-based organisations.
Why did we start the Optimum Contact business?
Optimum Contact was founded in 2015 after identifying a gap in the market through Optimum Recoveries’ work for member-based debt recovery clientele. Through this work, we had met some incredibly passionate CEOs of organisations that were in a major decline, with low member engagement and low revenue – revenue which was sorely needed to make a real difference to their members. These CEOs had great plans and ideas to turn things around, but they didn’t have the resources to carry out these ideas. They couldn’t hire anyone, they couldn’t spend much money, and they couldn’t invest in the technology needed to get their organisation off the ground.
That’s where Optimum Contact came in. We had the resources from our Optimum Recoveries business, and we already had the technology and the empathetic, trained conversationalists. We had trained staff who weren’t afraid to have (and who were already very confident in having) conversations around the benefits of being part of an association. Through their training with Optimum Recoveries, they were able to turn the skills and empathy used when calling people to pay money owed into engaging members of associations, getting them excited about their member benefits, and hopefully renewing their membership.
We know that members of associations deserve better than a one-sided conversation with a call-centre overseas who usually doesn’t understand the context of the conversation. Members don’t want to talk to chatbots or robots; they want to speak to like-minded people who are invested in showing them the real benefits they can receive from renewing their association membership. The Optimum Contact team are very passionate about connecting your members with your organisation and work hard to create a tailored communication strategy to relate to your members and achieve your organisational objectives. They are passionate, approachable, strong, and thorough, in everything they do at Optimum Contact.
To learn more about Optimum Contact and Optimum Recoveries, please visit the “About Us” section on their websites.
