How much does your association really know about the issues affecting your members? Finding out about these issues is an important factor in making sure your association stays relevant and in-touch.
We’ve recently been thrilled to hear about two associations that have been proactive in engaging with their members and actively addressing industry issues in a very positive and personal way.
An association in the medical sector ran a member survey campaign that revealed a lot of their members weren’t confident in negotiating a wage increase. This common issue prompted the association to develop a pay negotiation guide to help. The guide was free to members and contained useful salary benchmarking information, tips and even template letters to equip them with the negotiation skills they needed to highlight their value to the employer’s business and secure a pay rise.
This was a very powerful demonstration of how much the association genuinely cared about their members and took action to change the status quo.
Similarly, an association in the recruitment space recently commenced an online and social media campaign celebrating the role of agency workers. Using a series of videos featuring real agency professionals and clients, the campaign focuses on highlighting the importance of their work to our economy. Although in its early stages, the campaign has been very successful in galvanising the association’s members behind a common and positive message.
These are two fantastic examples of how associations can prove their value by really understanding what will resonate with their members, and earn their respect, trust and loyalty in the process.
