Members are the beating heart of associations. It is vitally important members feel valued by the organisation that they support – but how can associations continue to provide value to their members year-on-year?
At Optimum Contact, we have seen time and time again that connecting with your members on a personal level provides value and leads directly to an increase in renewals, member engagement, and overall satisfaction. Clear, focused, and tailored communication is the key that unlocks renewals from both current and lapsed members.
Engagement and Connection:
Engagement campaigns focus on highlighting the benefits that membership with an association provides. By promoting the benefits, as well as surveying members to gain insights on current topics, encouraging attendance at events, promoting networking opportunities and offering professional certification, engagement campaigns help members feel more valued and excited about all that their membership entails.
Engaging and connecting with your members through engagement campaigns supports and enhances renewal campaigns. This ensures that renewal campaigns see better results because you have been actively engaging with your members in the lead-up to the renewal campaign. Why would your members want to renew their membership if they haven’t been engaging with your association?
This is why engagement and connection are so important. It makes members feel valued, knowing that they’re not just another number in the system. Engagement campaigns can help an association benefit through increased return on investment; the renewal of a few hundred current or recently lapsed members can result in revenue in the hundreds of thousands and is less of a cost and labour-intensive endeavour than advertising to prospective new members.
Ways to Engage & Connect with Your Members
Engagement campaigns are a major way to help members feel valued and more connected to an association. Outbound calls that go beyond just asking for membership renewals are a very effective way to build trust, respect, and a sense of loyalty between the association and its members. A call campaign is an excellent customer-centric approach that focuses on human and personal connection between associations and members.
We know from experience that members want to be treated as people and they are often seeking solutions to problems they may or may not know that they have. Providing answers, alternatives, and a human voice to talk to goes a long way towards members feeling like they are part of something special.
As well as running an engagement call campaign, the use of social media can play a big role in engaging members. Social media can highlight to current and prospective members the benefits that come from being part of an association through use of private member groups and public social media pages. This can be achieved through online videos, blog articles or social media posts that demonstrate the value of their membership to the member and their industry.
Why You Should Consider an Engagement Call Campaign with Optimum Contact
At Optimum Contact, we run engagement campaigns for associations that deliver results. Through our engagement call campaigns, we look to build rapport with your members through innovative methods that aim to humanise and relate to the person on the other end of the phone. We are committed to helping associations engage and connect with their members in ways that matter.
Our call campaigns approach members – both existing and lapsed – in a personal, tailored manner that seeks to communicate with them through understanding, respect, and the wish to find common ground on both sides. It’s thanks to our heavily researched and proven approach to engagement that associations can enjoy greater renewals, ROI, and member satisfaction.
Contact Us
If you are an association needing help with your membership engagement, give one of our friendly team members a call on 1300 017 293 today!
